Wednesday, October 8, 2014

THE PRAIRIE EDITOR: Ground Game, Ground Game, Ground Game

There are now less than four weeks to go until election day,
Nominees have been chosen. Initial TV and other media
ads have been run. Campaign strategies are being carried out.
TV debates between the candidates have begun. What remains
to be done?

A very great deal, and it can be summed up in one short phrase:
ground game.”

The ground game is the unglamorous and most labor intensive
side of a political campaign. It consists of the time-consuming
work of identifying a candidate’s most likely voters, keeping in
touch with them by phone, with mailings and the internet, and
then creating an effective organization that makes sure they
get to the polls on election day.

It is not a casual effort. It requires large numbers of
carefully trained and prepared volunteers or paid staff, and in
2014, it also requires up-to-date technology and techniques.

Since 2006, the national Democratic Party, and most of the
state Democratic Parties, have clearly had the better ground
game. I think the liberal party’s ground game made the
difference in the 2012 presidential election on behalf of their
ticket. Even though the Democrats don’t have a presidential
candidate running in 2014, and despite the fact that their own
presidential incumbent has become quite unpopular, they will
conduct a massive and effective ground game in most areas of
the country this year.

Although it is undeniably a cycle favoring Republicans, the
conservative party would make an enormous mistake if it does
not achieve a very serious catch-up in its ground game in the
closing days of the 2014 national mid-term elections. So far,
all polling shows a higher intensity for Republican voters this
year, and some Democrats are demoralized by the performance
of President Obama, but that does not mean that most Democrats,
effectively identified and prodded by their party’s ground game,
won’t go to the polls and vote for Democratic candidates.

A so-called political “wave” could help Republicans, especially
Republican U.S. senate challengers, this cycle, but if there is not
a truly effective GOP ground game in the competitive senate,
house and gubernatorial races, the Republican Party, its
candidates, and its aspirations will fall short on election day.

Copyright (c) 2014 by Barry Casselman. All rights reserved.

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